The Journey of Digital Marketing is quite an exciting one. Many marketers today are switching from traditional ways of marketing to digital marketing. Digital marketing is advertising online. There are six channels in DM. These are Search Engine Marketing, Inbound Marketing, Email Marketing, Search Engine Optimization, Social Media Marketing and Google Analytics.
The mastery of digital marketing is continuous. Individuals need to align themselves to new developments in the field. Subscribing to different newsletters related to digital marketing is advisable.
It takes passion to master the skills in digital marketing. The journey is a continuous one and dynamic. Changes are happening from Google to social media channels, such as Facebook, Twitter and LinkedIn.
To start the Digital marketing journey, A computer and access to the internet it’s all you need. YouTube will provide access to some tutorials. Or if you want you can opt for a course of your choice to save time, nevertheless both ways work. Digital Marketing is not only theory. There is a need to practice all the concepts. Mastery of each digital marketing channel and how it works will be important in this journey.